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The auspicious dragon bids farewell to the old year, and the golden snake brings good fortune. This Chinese New Year, ELEMENTS has teamed up with local fashion textile artist Sonic Lam for the first time to create a Chinese New Year art installation that blends traditional culture and artistic creation with the theme of the peacock, a symbol of good fortune and happiness. The exhibition will be held at the atrium of ELEMENTS from January 15 to February 16, 2025. The 5.5-meter-high large peacock art installation is cleverly made of various materials and colorful fabrics, and is paired with the garden. The fabric flowers and two pink peach trees make people feel as if they are in a romantic scenery full of flowers, expressing the good wishes of prosperity and fulfillment of all wishes in the new year.

The mall has invited a number of local groups to present a series of exciting performances, including the traditional Chinese New Year lion dance and Chinese music performances, to celebrate the joy of the Chinese New Year with everyone. In addition, ELEMENTS will From January 28, 2025, a "Spring" shopping reward surprise will be launched. Customers who spend a specified amount can redeem a set of limited edition red envelopes. At the same time, the mall has also teamed up with Bank of East Asia to launch a limited-time offer. If you use designated credit cards to spend a designated amount on the same day, you can enjoy mall e-vouchers worth up to HK$900, as well as discounts from more than 20 selected merchants to help you search for New Year gifts. ELEMENTS brings together many high-quality global restaurants, and will also welcome the new year with everyone with special New Year delicacies. During this Chinese New Year, why not come with your family and friends to shop, taste the fine wines and delicacies in the mall, and feel the strong New Year atmosphere.

Collaboration with local artists to create a "Springtime" Chinese New Year art installation that combines traditional culture and artistic creation

This "Spring" large-scale art installation is Sonic's first large-scale indoor personal project. The design incorporates traditional culture and artistic creation, bringing customers a refreshing visual enjoyment. The peacock's graceful posture and gorgeous feathers are fascinating, symbolizing good luck and elegance. The 5.5-meter-high peacock installation standing in the atrium is made of fabrics of different materials and colors, bringing the good wishes of "Bu Bu"'s promotion. Sonic meticulously carves out every detail of the peacock's spread tail, and then cleverly uses the unique texture and delicate texture of the fabric to perfectly present the peacock's body and tail feathers, and deliberately uses a variety of colors of fabric to piece together the wings. It looks like a shining and gorgeous colorful fan, showing the elegance and nobility of the peacock. The Ruyi knot floating in the air, symbolizing good fortune and the Chinese New Year lanterns full of New Year characteristics complement each other, perfectly displaying the charm of Chinese aesthetics.

The beginning of a new year brings all things to life. This year, the Lantern Festival is only one day away from Valentine's Day. The peacock is surrounded by colorful fabric flowers created by Sonic, creating a romantic scene and bringing a new atmosphere of prosperity and vitality. We sincerely invite you to come and experience the perfect and happy festive atmosphere and kick off the New Year celebrations.

A series of wonderful performances to welcome the new year: lion dance parade and Chinese music performances to feel the festive atmosphere of the New Year

Of course, the Lunar New Year is accompanied by a series of festive activities and wonderful performances. To celebrate the New Year with everyone, ELEMENTS has specially invited different groups to present a series of wonderful music performances to kick off the new year! These include "Zheng Music" founded by young Hong Kong guzheng players and "KD Music Production" composed of a group of young musicians, who will bring you live Chinese music performances full of traditional atmosphere. On the fourth day of the Lunar New Year, there will be a lion dance to celebrate the New Year and bring good luck to everyone. Remember to come with your family and friends to feel the joy and blessings of the New Year and step into the new year in a lively atmosphere. The

Chinese New Year Specials and Shopping Guide: Star-studded Chefs from Around the World at ELEMENTS

The beginning of the new year is the best time to prepare New Year’s goods with family and friends and enjoy a feast around the table! As a landmark of West Kowloon’s dining scene, ELEMENTS is home to many well-known and distinctive restaurants, offering a wide range of global cuisines, making it an ideal place for family and friends to gather. The star-rated catering brands in the venue will also launch New Year menus and New Year gifts to welcome the festive and heartwarming holidays with you.

Chinese food lovers must try the "Fortune Poon Lo Mein" hot pot launched by Lei Garden, the "Harmony" braised pork trotter launched by the popular Hunan and Shanghai cuisine Shili Xianghui, and the "Dragon and Tiger Leap" launched by Daocheng Yading, which combines the flavors of Beijing and Sichuan cuisine. "Shanghai lobster rice cake, Prince Hotel launched "Money Rolling in", and Chef Xu Meide, who won the China Golden Horse Award as one of the "Top Ten Chefs", will present the "Chaozhou Flavor and Family Reunion" New Year dishes at the Baile Chaozhou Restaurant. In addition, ELEMENTS has also collected Chinese New Year gift boxes and gift options for everyone, including freshly made high-quality dessert gift boxes and baked products BOUTIQUE BY THE GRAND, the Belgian royal chocolate brand GODIVA, and the world-renowned high-end chocolate brand La Maison du Chocolat. and LE SALON DE THÉ de Joël Robuchon, known as one of the best French tea houses in Hong Kong, have launched a series of Chinese New Year gift boxes to celebrate the Year of the Snake, allowing you to taste delicacies from all over the world at once and bring a pleasant experience to your taste buds.

“Spring is in the air”: welcome the new year with surprise rewards; BEA credit cards can reward you with e-vouchers worth up to HK$900

ELEMENTS brings you “Spring” shopping reward surprises. During the event, customers who spend a designated amount on the same day can redeem rich rewards. Spend HK$500 or more at a single dining or entertainment outlet to redeem a set of 8 limited edition red packets; spend HK$10,000 or more at 2 different outlets to receive a HK$500 gift card. Gift vouchers. The

In addition, ELEMENTS has teamed up with Bank of East Asia to launch an additional reward offer: spend HK$500 or more at dining or entertainment merchants with eligible Bank of East Asia credit cards to receive an extra HK$50 ELEMENTS dining e-voucher; spend at 2 different merchants With a purchase of HK$10,000 or above, you can receive an extra HK$400 ELEMENTS e-voucher! At the same time, you can enjoy discounts at more than 20 selected merchants when spending with BEA credit cards. Plan your spring shopping trip now!

ELEMENTS Club exclusive shopping benefits: Diamond and Platinum members can receive an extra 1.5 times points

ELEMENTS is committed to providing ELEMENTS Club members with an unparalleled shopping experience and superior benefits. During the promotion period, Diamond and Platinum members can earn 1.5 times ELEMENTS points for designated purchases of HK$500 or more at the venue, allowing you to enjoy extraordinary exclusive benefits while shopping for holiday gifts.

New Year Art Installation:

This Chinese New Year, ELEMENTS has teamed up with local fashion textile artist Sonic Lam for the first time to create a Chinese New Year art installation that blends traditional culture and artistic creation with the theme of the peacock, a symbol of good fortune and happiness.

This New Year art installation is Sonic’s first large-scale indoor personal project. He excels in using patchwork and hand-sewing techniques to showcase the unique qualities of the materials, creating a detailed and layered effect.

The peacock's wings are deliberately made of fabrics of various colors, making them look like a glittering and gorgeous fan, showing the peacock's elegance and nobility.

This New Year, come with your family and friends to experience the perfect and happy festive atmosphere and kick off the New Year celebrations.

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