02550 宜搜科技
EASOU TECH
EASOU TECH
| Listing Date | 2024/06/07 |
| Listing Price | 5.800 |
Quote
Subscription Result
- Subscription Rate114.59x
- Guarantee One Lot Size250 lot
- One Lot Success Rate10.02%
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IPO Detail
COMPANY PROFILE
Easou Technology Holdings Limited was Founded in 2005, the Group operate four business lines covering online reading platform services, digital marketing services, online games publishing services and other digital content services. It generated over 90% of its revenue from its advertising services provided under the online reading platform services and digital marketing services.
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The Group primarily leverage its proprietary intelligent recommendation engine, Easou Recommendation Engine, to collect, analyze, match and predict the demand and/or preferences of its users and customers to serve their various needs under its four business lines. Its Easou Recommendation Engine serves as the core technology driver for it to conduct the relevant businesses.
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The Group provide various types of third-party content data on its platform, including online literature, advertisements, online games and other digital content such as music and ringback tones, to its users and customers. The number of cumulative registered users of its Easou Reading App Series was 44.7 million as of December 31, 2023.
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The Group’s customers primarily consist of users of its online reading platform services (reading with paid services) and its online games publishing services, who usually make payments through third-party payment channels; and advertising customers for its online reading platform services (reading with advertising services) and digital marketing services.
BASIC INFORMATION
| Market | Hong Kong (Main Board) |
| Business Nature | Media |
| Major Business Area | China |
| Board Lot | 500 |
GLOBAL OFFERING
| No. of Offer Shares | 14.80M shares |
| No. of International Offer Shares | 12.85M shares |
| No. of HK Offer Shares | 1.95M shares |
| Offer Price | $5.80 - $8.00 |
| Stock Code | 2550 |
| Sponsor(s) | BOCI Asia Limited |
| Underwriter(s) | BOCI Asia Limited, Guotai Junan Securities (Hong Kong) Limited, BOCOM International Securities Limited, China Everbright Securities (HK) Limited, Citrus Securities Limited, Guosen Securities (HK) Capital Company Limited, ICBC International Securities Limited, Livermore Holdings Limited, Shenwan Hongyuan Capital (H.K.) Limited, SPDB International Capital Limited, Tiger Brokers (HK) Global Limited, Yue Xiu Securities Company Limited, Zhongtai International Capital Limited |
TIME TABLE
| Application Period | May 30 (Thu) - noon, Jun 04 (Tue) |
| Price Determination Date | Jun 05 (Wed) |
| Result Announcement Date | On or before Jun 06 (Thu) |
| Result Announcement Date | On or before Jun 06 (Thu) |
| Result Announcement Date | On or before Jun 07 (Fri) |
| Dealings in Shares commence on | Jun 07, 2024. (Fri) |
Reallocation of Shares Offered
| Times of HK Offer Shares Subscription | 15X - 50X | 50X - 100X | Over 100X |
| % of total shares reallocated to HK Offer | 30% | 40% | 50% |
Sales Statistics (HKD)
| Offer Price | $5.80 - $8.00 |
| Capitalization | 1.91B - 2.63B |
| NAV / share ($) | $1.17 - $1.26 (Unaudited pro forma adj NAV / share) |
Use Of Proceeds
| Assuming the offer price being at HKD 6.9, the net proceeds raised would be HKD 56.20M, of which |
| 45% : Enhance R&D capabilities to ensure long-term technological advantage |
| 25% : Reinforce strength as a third-party online literature platform |
| 15% : Expand digital marketing services |
| 15% : Expand online games publishing services in overseas markets |
Related Document
| Prospectus |  Chinese Version | English Version |
| Remark： | The above information is referenced from the prospectus. |
| All data is calculated from the non- exercise rights(if applicable). |
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*Admission fees include brokerage of 1%, SFC transaction levy of 0.0027%, Stock Exchange trading fee of 0.005% and FRC transaction levy of 0.00015% (i.e. 1.0077% in total).